Business and Marketing Plans

What is the difference between a Business plan and a Marketing Plan?  A Business plan spells out what your business is about, what you do and what your ultimate goals are. It is your guide, reference, and road map to a successful business. The Business plan also contains an operational plan (how your day to day operations run) and a Human Resource plan (what and how many staff you should plan to hire).

A very important piece to the Business plan is the Business model.  A Business model is the strategy that a company uses to generate revenue from its product or service offering.

A Marketing plan is the how, who, where, when, and why to promote your business products or services.  The marketing plan goes into more detail and depth about sales and promotional planning, offers additional strategy detail, market analysis, expense budget, sales forecast, and milestones tables.

First Nations Management Consulting offers the following marketing services:

•    Marketing plan
•    Business plan
•    Feasibility Assessment
•    Human Resources plan
•    Operational plan


About Cynthia Rayner, MBA

Cynthia Rayner is a consultant at First Nations Management Consulting. She is a powerful business driver whose entrepreneurial instincts and clarity of vision have carried multiple companies through rapid and continuous growth. Cynthia obtained her university degree in Business with a focus on Management and Marketing. She returned to the work force as a Director of Tribal Operations, Senior Administrator, Executive Health Director, and Education Manager.
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